Social media is imperative to your SEO campaign. It improves brand awareness, increases backlinks and drives website traffic. Essentially, your campaign cannot thrive without this pivotal element. So, how can you increase social media engagement? How can you use this platform to drive conversions?
Let’s take a look at some vital tips below:
- Post awesome content
And isn’t this the point of social media? The best SEO agency in Australia can help you create engaging content. This includes elements like Twitter polls, images people find relatable or a product or service that encourages people to tag their mates. Always go for content that will receive a happy reaction from your audience. Is your post funny or inspiring? Is it beautiful and makes people go, “ahhh, lovely”? Whatever it is just be sure that it will trigger a positive emotional response from users as this will make them come back time and time again!
- Respond to your audience
You can’t just leave your audience hanging! They want to engage with you, to know that you care about what they have to say. It’s never been easier for brands to engage with their customers, and there’s no excuse to ignore them, either!
There are two main ways to go about this:
- Always respond to positive messages showing that you appreciate the support
- Try to resolve any negative feedback with the customer.
- Encourage social interaction
You should always have a “call to action” (CTA) in your posts. You can ask people to comment, like and share your posts with their mates. People will be more likely to interact with your post if you add a CTA.
- Don’t forget Facey
Sure, fewer people are using Facebook than in the past. But that doesn’t mean it’s completely on the back-burner! It’s still a great way to create customer engagement. This is especially so if you make a group where customers can communicate with each other. What’s more, be sure to moderate the page, as it might fall victim to spam content. This is a great way to connect with your community and drive website traffic.
- Competition time!
Who doesn’t love a competition? Well, social media users do, that’s for sure! This is one of the easiest ways to boost your social media engagement. You can ask people to take actions like visiting a land page on your website. Naturally, you will have to give out a prize, but the competition should provide a return on your investment.
- Always post with images
Images are the way to go. Think about your own social media usage. Do you sit there reading an endless post? Or, do you have a good look at the image before having a quick read of the text below? Be sure to post plenty of vibrant images to engage your customers and elicit that positive reaction.
- Attract more followers
Naturally, brands with many followers enjoy more conversions than those with a small following. It sounds superficial, sure, but social media is a numbers game. So be sure to post regularly and even enlist the social media platform’s sponsored content function. This comes at a price, but it can be one of the best ways to increase customer engagement.
Of course, you can always enlist the pros to do all this hassle for you. They will create a robust social media campaign that should see your brand win followers and, consequently, drive conversions!